Enterprise Content Management

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Archive for March, 2010

iPad and the pursuit of content management

March 23rd, 2010 by Jim Nasr

Too expensive. Too bulky. Too consumer oriented. Too many existing competitors. Too niche. Too proprietary. Too slow…

Oh yeah, lots of negativity. Wise words? Truly wise…if your standards are at or below Peter Griffin’s. Otherwise: NO, NOPE, COMPLETELY WRONG. Yeah, the Apple iPhone has proven otherwise. Who knew?! Even Emperor Ballmer was a wee bit off on this one “…no chance that the iPhone is going to get any significant market share. No chance.” Presumably going from 0 to 30% market share in 3 years is not significant…

Three years on and many of the “wise” words peppered on the iPhone have been regurgitated for the iPad. Jobs and his visions… Why doesn’t he leave well enough be? “A visionary, vision is scary, could start a revolution, pollutin’ the air waves, a rebel…” Ah, that explains it. Vision is scary. Thanks, Eminem.

So, are we skeptical because we’re scared? Or just because status quo is so much more palpable? Either way, maybe the better question is: are we really willing to bet against the power of the Apple iX? Let’s examine some facts:

(a) there is already an educated market out there–Apple does not need to take on the brunt of marketing the idea nor convincing people a tablet/eBook reader has a place in their world…Amazon, Sony and others already did that.

(b) people (apparently over 3 million of them) are already buying the Kindles of the world…at close to $300 per pop! Let’s see, people are buying the grayscale, relatively one-dimensional, relatively unsexy eBook readers. Hmmm, I wonder if they’d be tempted to pay $200 more to buy the multi-faceted, uber sexy iPad?! There is a chance. Though, perhaps we should ask Emperor Ballmer…

(c) those of you who’ve traveled a bit on airplanes…you’ll understand: there is a need for a legitimate alternative to the laptop for the mobile business worker. If all you really need is access to the Internet, email, a PDF reader and an occasional dabble into office applications, do you really need a laptop? Smartphones are an answer to some degree, but truly not usable beyond a simple range of activities. Can the iPad stretch that range? Does Elmer Fudd have trouble with the letter R?

(d) 10 billion and counting! Yes, that is song downloads on iTunes, but you get the point. An accepted delivery channel. A very, very large community of loyal subscribers. A very, very powerful market position to dictate terms and condition–read Walmart. A very, very large amount of existing and potential (rich) content.

All of which, brings us nicely to the germane point of our rant: the iPad opens up a whole new world of content management opportunities!

Bold? Perhaps not so when you consider: 100,000+ iTunes apps, over 2m free eBooks already available, 5 of the biggest publishers committing to distribute eBooks through Apple, web sites, images, video, audio, streaming media, et al…all available through the same well honed, well liked, well bought usable interface.

But that’s just one side of the story. There is need for digital rights management so intellectual property is protected. Source content needs to be delivered in multiple formats to meet multiple device configurations and resolutions. Content is likely linked and referenced across multiple resources. Content needs to be easily searchable. Related content needs to be easily reassembled and re-purposed. There is need for multiple renditions of rich media to support different views and use-contexts… Hmmm, this stuff sounds kinda familiar, doesn’t it?!

Is this not all consumer oriented gadgetry? Not to cite Emperor Ballmer again, but are we really going to fall into this trap again: Here ye the enterprise, thou shalt not mention consumers! The idea of doing patient healthcare, claim insurance, pipeline maintenance, criminal investigative case management, … entirely through an iPad interface tied to a back end content management system (or two!) is anything but frivolous consumer stuff. Watch this space!

A Case for Dinosaurs

March 11th, 2010 by bhunton

In the 1993 hit movie “Jurassic Park” the young heroine, Lex, is inside the park’s main control room. The computer console is in front of her.

My name is Vinnie. I'm lookin' for Lex.

The resurrected Velociraptors are pressing hard on doors and windows trying to break through for a tasty human snack. The only hope is for Lex to get all the systems to power up, and get the lights on and the doors locked. For goodness sake, Lex can do it! She presses a button and graphical display of all the park’s systems appears. She exclaims, “It’s a Unix system! I know this!” And predictably, all the techies in the theater laugh and make dinosaur jokes about UNIX. Seventeen years later, UNIX is still around and shows no sign of becoming extinct any time soon, despite the evolution of the Torvalds Penguin.

Lately I’ve thought about the extinction of big box content management systems: “When ECM Roamed the Earth” sounds like an episode of National Geographic. Is their fate sealed? Can they find new life? Obviously little furry Drupals and larger Alfrescos scurry about eating the Documentus’ lunch, and evolving into much larger beasts while they prey on simpler life forms in the food chain. All the while, growing steadily, quietly beneath their feet, and now threatening to consume them all is… MOSS!

With all due respect, consider that Oracle literally gives Stellent (UCM) away, bundled with other software. Alfresco Community Edition is free. You can find Alfresco packaged with Adobe LiveCycle. What’s on the menu at SourceForge today?

Let’s say you are a CIO having to slash your budget 30% or more this year, in the relentless race to the bottom line below the bottom line. Just using EMC as an example, let’s say that they approach you with a deal for a million dollar starter kit of EMC CMA with all the bells and whistles, bundled with the storage you are considering. They offer consulting with it to sweeten the deal. Then you notice Alfresco, and it is “lookin’ gooood!” plus Scot, your able IT director, assures you he can support it with one half FTE. But then SharePoint seems so easy to deploy and people actually like it. What do you, the CIO, naturally select?

Here’s a true story from my personal consulting journal: One of our customers went through a merger. The parent company was very deep in enterprise content management experience. The purchased company had no significant experience in ECM at all. In fact they received some CM software bundled with another product and had been trying to figure out how to put it to use.

A project was initiated to import documents of record in various life cycle states, from the old company’s systems and boxes to the ECM system of the parent. Finally they would get some real document management power! A collaboration site was configured for the project. An existing document management repository was configured for project artifacts. A repository for the records was available. When the technical lead reviewed the final, signed version of the business requirements document, he noticed major differences between it, the verbal agreements made, and an earlier draft version of the document still on the collaboration site. When he questioned it, he was told that the final version was from a share drive the team from the old company had been using. Well, they were collaborating, and how simple a solution can a share drive be?

Is there any case now left to be made for enterprise content management, in all its voluptuous Jurassic glory? Do the little furry animals on the scene have the life force to quickly evolve and take over? If all the business wants is a primitive one-celled solution, where is natural selection and ECM evolution heading? Even with divine directions from on high mandating ECM, the animals are unruly, and dinosaurs and mice can both be scary!

I don’t know how long this blog and its offspring will last, but I think there’s still a case to be made for full fledged ECM, no matter how expedient a smaller cheaper and apparently simpler solution might seem at first. What do you think? Did I mention SharePoint?

The Andy Fastow Subtext…

March 4th, 2010 by Jim Nasr

File this under: “what the …”, “huh?!”, “is this ECM related…”, or “let’s bear with it for a bit, it may go somewhere…”.

So for those of you who may not have heard: The Andy Fastow Story is a far-fetched, weird and wonderful fantasy about a man who single-handedly (well almost…with a little help from a few close golfing buddies: Jeff, Ken, Michael, Rick, Ben and David, amongst others) brings down a giant company, nay, a whole industry, tailspins an entire country into recession, causes the loss of tens of thousands of job and billions of dollars of people’s savings, illegally bags tens of millions of dollars for himself and his best buddy Michael, etc… In this little tale, our hero Andy is magically transformed from an Ordinary Joe to Financial Genius with the help of his friend, and self-anointed god, Jeff. Andy then gets to make up “Andy’s World”, where everything is always wonderful for him and all bad things in the real world are shoved into a box called LJM and then a bigger box called LJM2 (and a couple of broken down pales called Chewco and Raptor). In Andy’s World, Andy and Michael get to make up all the rules. Everybody is invited to play in Andy’s World—at a fee. Everybody will win a participation prize. Everybody will lose a whole helluva lot. Errr, except for Andy and Michael of course—they always win. Until one day, when a nosy stranger starts asking questions like “Andy, how do you do it? …like, can you teach me how to stick really bad things into an ordinary box just like yours and have them just disappear and make me loads of money just like you?” Well, one thing leads to another and this nasty thing called the SEC starts poking and prodding Andy’s World, bugging Andy and asking him the same kinds of stuff; except this SEC thing is scary and has some gnarly militia working for it. The nerve of the SEC questioning whether Andy is on the up and up! Of course, just like all good fantasies, after a bout of the uglies (a little public humiliation and a few years outside the comfort of Andy’s World—chilling in an institution near Colorado), our hero rises at the end and gets to fight another day (presumably with some of those millions he bagged earlier). Unfortunately his friends, well except Michael again, didn’t do so well: poor Ken died, Ben and Rick went to jail, David became known as the world’s most infamous shredder, and Jeff was vilified around the world and got blamed for everything bad in Andy’s World. Oh, and, like millions of people’s lives’ got permanently messed up.

Pretty good story, eh?! I’ve even heard some rumors that it’s loosely based on real life

Dilbert on Enron

Of course the moral of the Andy Fastow Story is that we don’t want another Andy Fastow story. Actually, no more stories at all of that genre. Sadly, it seems to be a trite plot prone to repeat. Who can forget the Bernie Ebbers or the Dennis Kozlowski Story? Or the Lehman and AIG Show? Don’t even start with Maddof! So many copycats, it’s hard to keep track.

The answer to stop these stories, one presumes, is to put in place some controls. Tools that support the controls. And, a scary, ugly and expensive editing process affectionately called the threat of eDiscovery. Oh, and a whole bunch of government type people, lawyers, accountants, bankers and consultants. Now, surely there will never be another Andy Fastow Story. There will never be another Arthur Andersen willing to edit another Andy Fastow Story. In fact, we won’t even need to have any more authors or heroes for these kinds of stories. Our tools will auto-document happy stories where everyone wins and everyone is treated fairly. So, that’s where ECM comes in!

Unfortunately, it seems, again, that reality is just not complying with our carefully thought out plot. Dang! In spite of noise to the contrary, and HUGE vendor propaganda promoting the discovery of gold reincarnated in the all signing, all dancing eDiscovery products tied to ECM solutions, it seems there is a “fiction gap” between is and would-like to be. In fact, records management en-masse (which one would presume to be a precursor to eDiscovery products) is seemingly not much more than email archival these days. All this seems to point to the obvious. What’s the subtext here?

Perhaps the subtext is in the incentives and disincentives. eDiscovery, empirically, seems to be a dance. The goal really is not full discovery or going to court—that would be insanely expensive for most organizations—but a happy settlement, which would be less insanely expensive. Of course to get to the settlement, you still need some level of eDiscovery…to know what is insane and what is less insane! Now, what if eDiscovery were easier? ECM, records management, search and eDiscovery tools all working in unison. A nirvana to be sure. But, would that not potentially lead to greater exposure of being discovered? Would the disincentive of the lengthy, costly and archaic discovery process now be replaced with the incentive of protecting yourself through the same lengthy, costly and archaic discovery process?! Certainly the US government (through the FRCP; Federal Rules of Civil Procedure) doesn’t hope so. In fact, since the December 1, 2006 amendments to the FRCP, effectively dealing with eDiscovery is very much supposed to be on the legal and corporate roadmap of most organizations; moreover they have the burden of responsibility for adequately managing discoverable information at their own cost.

So, where does that leave us? In the spirit of Mr. Fastow and company, I suspect somewhere between pay now or pay later…which is to say, little evidence of much competence at this time. In my opinion, effective and somewhat efficient eDiscovery is directly tied to successful deployment of ECM—properly indexing, managing, storing, retrieving and archiving information, and a streamlined implementation of Records Management—identifying, classifying, retaining and disposing of formal records based on corporate and regulatory compliance policies. I’m sure the eDiscovery vendors would not entirely, or possibly at all, agree with some of these assertions. But then again they may have incentives not to…

What is a Record?

March 1st, 2010 by dmills

This is the first in a series of blogs entries that will address major records management issues in enterprise content management.

“What is a record?”     It is the fundamental question in records management. Without a clear answer to that question, one cannot determine record titles, develop and apply retention schedules, structure file plans or manage an “item” with software. The answer also makes the difference between establishing an “item” as a record, as opposed to being just a Word document, an email, a piece of paper in a file, or a map of a city.

The answer to the question begins with a definition. The primary definition for a “record” is stated in the ISO 15489: 2001 standard. It defines a record as

“…information created, received, and maintained as evidence and information by an organization or person, in pursuance of legal obligations or in the transaction of business.”

For the US federal government, the U.S. National Archives and Records Administration (NARA) is required by the Federal Records Act to use a slightly different and more explicit definition:

““records” include[s] all books, papers, maps, photographs, machine readable materials, or other documentary materials, regardless of physical form or characteristics, made or received by an agency of the United States Government under Federal law or in connection with the transaction of public business and preserved or appropriate for preservation by that agency or its legitimate successor as evidence of the organization, functions, policies, decisions, procedures, operations, or other activities of the Government or because of the informational value of data in them.”

Although this definition is slightly different than that in the ISO standard, NARA has incorporated the ISO definition into its regulatory guidance for federal agencies.

The result of these definitions is the segregation of items into “records” and “non-records” If an item does not meet the definition, it is not considered a record and, therefore, does not require any protection or preservation efforts – it may be disposed of when it usefulness for its owner ends.

If an item does meet the definition, it must also meet certain criteria to be considered a record. The criteria are designed to establish the trustworthiness of the potential record and are inherent to the definition. They are: authenticity, reliability, integrity, and usability. These criteria are defined as:

1. Authenticity: the record is a “true” item – an accurate representation of a transaction or activity, as purported by its creator at the time of creation

2. Reliability: the record can be relied upon to be a trusted source of the information it contains

3. Integrity: the record has not been and cannot be altered. It is complete in form and data

4. Usability: the record can be repeatedly retrieved throughout its lifecycle and used as an authoritative source of the information contained with in it.

If an item meets the definition, but fails to satisfy any one or more of the criterion of trustworthiness, the value of the item is suspect and cannot be considered a record. Thereafter, it is considered a non-record and can be disposed of at any time. Conversely, an item that meets all of the criteria of trustworthiness but does not meet the definition of a record, that item, too, is not a record. An example of this is a lunch menu for a nearby restaurant that is found in an employee’s desk. Although the menu may be a trustworthy representation of the restaurant’s bill of fare, if that restaurant is not connected to the employee’s organization, the menu is a non-record. (However, it could be a record for the restaurant.)

Often confusion arises in the application of the definition and criteria to an item when determining its records/non-record status. One major causes of this confusion surrounds the item’s media type. Another source of confusion is a failure to appreciate and evaluate the content and context of an item. Media type confusion arises from outdated perceptions of what a record have been. Until recently, many considered paper to be the only items that were records. The perception may have extended even to items preserved on microfilm or microfiche, but not much beyond that. The entire realm of electronic items was ignored. However, as ISO 15489 and the Federal Records Act make clear, any item, physical or electronic, can become a record if it is evidence of an entity’s business’ conduct and transactions. Therefore, potential record items include such things as paper documents, native electronic documents, scanned images of paper documents, structured data in a database, a chart, a photograph, a recording of voicemail, an instant message, a Twitter post, an email, or even, in the case of law enforcement, a gun, a knife, or DNA material. So long as the item meets the definition and satisfies the trustworthiness criteria, it becomes a record.

The confusion involving content and context is similar to that surrounding media type, as it concerns misinterpretations of how the definition and criteria are applied. One common misunderstanding is the assumption that all emails are records and should be preserved and protected as such. However, email itself is a media type, no different from a note, a letter, or a baseball bat. The factors that elevate an e-mail to record status are the content and the context of the email. At one end of the spectrum, an email between co-workers about where to have lunch, in most instances, would not be a record. At the other end, an email from a supervisor directing one of his/his employees to undertake certain job-related tasks clearly could be a record (assuming it also trustworthy). However, when context is applied with the content, it can change the status of the item. In the example of the email regarding lunch among co-workers, if business were conducted at the lunch, the email could become a record. If the is used by the organization to prove the time and date of the lunch for the Internal Revenue Service or other governmental entity, the email could become a record. Therefore, it is not the item itself that must be compared to the definition and criteria, but rather the content and context of the item in activity or transaction.

Any sound records management program is founded on the correct definition and trustworthiness criteria of a record. If the definition is absent, or is faulty, an organization’s entire records program can cause incorrect items to be treated as records. Every organization must, therefore, ensure that its record definition and the use of that definition are clear and unambiguous.

For more detail on this subject, please visit Armedia’s Resources page
and request the whitepaper entitled “Issues in Record Definition and Declaration.”

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