In the growing world of information governance, organizations are finding that grasping the monolithic amount of unstructured data and information that exists in the social web world is making an already complex process all the more complicated.
From a marketing and communications perspective, social media provides endless benefits by being able to go beyond the traditional boundaries of enterprise communication practices. Of course, for any CIO, my new marketing and communication tricks translate to needing to reorganize information governance policies.
While a large portion of organizations are aware of the strains social media usage can place on an information governance strategy and policy, a shockingly low percentage of organizations are taking advantage of social media analytics to help them with information governance.
An Information Governance strategy requires that data can be looked at from a holistic perspective. Social Media analytics provides several key benefits to the IT professionals in an organization, including: