Digital Asset Management
Rich media is pervasive in organizations: logos, collateral, training videos, user manuals, webinars, annual reports, in-house portals, catalogs, websites, social media and on and on. Every department and business unit has rich media assets- and the amount and size of the assets continues growing.
Digital asset management has become a core infrastructure requirement for media organizations and marketing departments that need to protect their media content investment. Issues such as intellectual property management, local regulations concerning the distribution of media content, and media asset search/retrieval can become unmanageable in the face of large volumes of content and diverse distribution channels.
Digital Asset Management allows organizations to oversee asset usage workflows, gain insights to monetization potential, and drive business innovation that delivers differentiated media products. It also provides for the store the “best” versions of digital assets, such as highest resolution videos and photos and master copies of marketing documents.) This can provide businesses with an assurance that all of their digital assets will be maintained in their repository, however their users will only access the one that is intended.
Through Armedia’s extensive knowledge in Enterprise Content Management (ECM) as well as the industry standards on Digital Asset Management Solutions, we provide clients with a system that is founded on the same quality expectations and standards as other ECM sub-component solutions.